Privacy Policy
Privacy Policy
Last updated: November 3, 2026
This Privacy Policy explains how Balance: Logic Puzzle ("Balance", "the app") handles information. The app is published by Hugo Software Ltd, 71-75 Shelton Street, Covent Garden, London, United Kingdom ("we", "us"). If you have questions, contact us at [email protected].
Summary
- Balance does not require an account and does not ask for your name, email address or phone number.
- Your game progress is stored on your device. To improve the game, the app also sends anonymous gameplay statistics, tied to a random Player ID, to our own server.
- Ads are served by Google AdMob and Unity Ads, and in-app purchases are processed by Apple, Google and RevenueCat. These partners process limited device and usage data as described below.
Data stored on your device
Your levels, stars, coins, lives, boosters, themes, streaks, season progress and settings are saved locally on your device. Deleting the app removes the local copy.
Gameplay statistics (our server)
To understand how the game is played and to balance levels and the in-game economy, the app sends gameplay events to our own server at api.balance.hugosoftware.net, hosted by Hetzner in Germany. Each installation gets a random Player ID that is not linked to your name, email, advertising identifier or purchase account. You can see and copy your Player ID in the app's settings. We collect:
- gameplay events such as levels started, completed or failed, moves left, time played, tutorial progress, boosters used and themes unlocked,
- in-game economy data such as coins earned and spent and your current coins, lives, stars and streak,
- which ads were shown (ad network and format, not the ad content) and which products were bought (product name only, no payment details),
- app version, platform, language, and the country derived from your IP address. We do not store your IP address.
We use this data only in aggregate to improve and balance the game and to fix problems. It is not used for advertising, not shared with advertisers and not sold.
Advertising (Google AdMob and Unity Ads)
Balance shows interstitial and rewarded ads through Google AdMob and Unity Ads. To serve, measure and protect ads, these networks may collect:
- the device advertising identifier (IDFA on iOS, Advertising ID on Android) and other device identifiers,
- approximate location derived from your IP address,
- device and app information, ad interactions and diagnostic data.
In the EEA, the United Kingdom, Switzerland and other regions where consent is required, we ask for your consent through Google's User Messaging Platform before personalized ads are shown. On iOS, the advertising identifier is only used for tracking if you allow it through Apple's App Tracking Transparency prompt. If you decline, you may still see non-personalized ads. You can change your choices at any time in the app's settings and in your device settings.
Google's privacy policy: https://policies.google.com/privacy Unity's privacy policy: https://unity.com/legal/game-player-and-app-user-privacy-policy
In-app purchases (Apple, Google, RevenueCat)
Purchases and subscriptions are handled by the App Store or Google Play. We use RevenueCat to validate purchases and to know which items you own. RevenueCat processes an anonymous app user ID, your purchase history and basic device information. We never receive your payment card details.
RevenueCat's privacy policy: https://www.revenuecat.com/privacy
Diagnostics
Our partners may collect crash and performance data to keep their services reliable. This data is not used to identify you.
How we use information
We use the information above only to run the game, deliver and restore purchases, show ads, measure ad performance, prevent fraud and fix problems. We do not sell your personal information.
Data retention
Game data stays on your device until you delete the app. Gameplay statistics on our server are kept for up to 24 months and then deleted or reduced to aggregate numbers that no longer refer to a Player ID. Data processed by our partners is retained according to their own policies. Emails you send us are kept only as long as needed to answer your request.
Your rights
Depending on where you live (for example under the GDPR, UK GDPR, CCPA or KVKK), you may have the right to access, correct, delete or restrict the processing of your personal data, to object to processing and to withdraw consent. To exercise these rights, email [email protected]. For gameplay statistics, include your Player ID from the app's settings so we can find your records. You can also lodge a complaint with your local data protection authority.
International transfers
We and our partners may process data in countries outside your own, including the United States. They use appropriate safeguards such as Standard Contractual Clauses.
Children
Balance is not directed to children under 13 and we do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. The latest version is always available on this page, with the date it was last updated.
Contact
Hugo Software Ltd 71-75 Shelton Street, Covent Garden, London, United Kingdom Email: [email protected]